FILM AND MOTION
Event Experiences
Strategic Events are a big part of how ServiceNow attracts customers, prospects, and partners, not to mention rallying employees around our purpose and priorities. Creating influential in-person and virtual events requires high-quality brand experiences. I've been involved in all aspects of video and animation for events, including keynotes, opening videos, digital signage, promotional, and on-site video production for customer and partner interviews. Check out some of my highlights below.
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Launching the Brand on The Big Screen
2018 was an exciting time at ServiceNow. It was the year we went from a technology-focused brand to one that puts people at the center of everything we do. The big announcement was at the Knowledge18 conference in Las Vegas. I was honored to head up the day-one opener video that showed our new company purpose come to life - "We make the world of work, work better for people."
I worked closely with Swordfish SF to create an anti-corporate corporate video. The result was a fantastic combination of live action, CG, stop motion, and cel animation, all wrapped into bringing the NOW in ServiceNow to life.
Results
70k+ views
Team
My role - Creative Director
Program Manager - Gordana Skjerven
Agency - Swordfish SF
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CEO Keynote - John Donahoe
In 2018, ServiceNow's then-CEO John Donahoe kicked off the company's annual Knowledge conference with a keynote address to more than 20,000 ServiceNow customers, partners, and developers from 78 countries. Surprisingly, key messaging was changed just five days before the event, forcing us to bring the keynote presentation strategy in-house. Our VP of Brand quickly pulled me in to create a storyboard and establish the new flow for the keynote. Once finished, I partnered with our event agency to create the final keynote, working right up to the night before the event in Las Vegas. The following day, John delivered the keynote flawlessly.
Results
20k attendees
Team
My role - Creative Director
VP Global Brand - Vasken Guiragossian
Program Manager - Gordana Skjerven
Agency - InVision
“The messaging was changed five days before the event, so we had to bring the re-design in-house”
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Global Event Sizzle
After a two-year break from live events, we were excited to kick off Knowledge22. My team flew to three locations to document the global event - Las Vegas, New York, and The Hague. In addition, we created on-site sizzle reels highlighting critical moments from the event, including keynotes, guest speakers, customer and partner booths, and digital signage.
Team
My role - Creative Director
Crew - Brent Holland, Cameron Farboud, Sabastian Lena, Dave Berg
