Our Explainer Video Process

Sep 14th, 2016 | Insight, About Us

The most common question we are asked by potential clients is, “What’s your process for creating motion graphics videos?” Our goal is to make the process as simple as possible to ensure that our clients feel they are involved in every step from communication and design through delivery of a product they feel confident will get the results they are looking for.

Concept

Clients come to us with a loose idea of what they’re looking for, and from there our experienced team takes pride in narrowing down the details to pinpoint the targeted message that will sell their product or service in the most effective way possible.

Scriptwriting

Most clients are so invested in their own product or service that it can be challenging to whittle down and fine tune their own script to get across to the targeted audience. This is where we come in! Our experienced team of scriptwriters, who have worked in numerous fields across multiple industries, know the best way to target your audience and keep a viewer intrigued from beginning to end.
A script can normally be developed within a week for videos ranging 60-120 seconds, which gives you or your team time for review. We recommend keeping review time to one week in order to keep the project propelling forward.

Storyboarding

As soon as the script has been approved, we jump into designing conceptual sketches to make sure the right visual aids are being presented. A quick sketched version can typically be returned within 1-2 weeks. Once the conceptual sketches are approved we start developing the actual color graphics that make up the animated video. You will see your idea come to life in a color storyboard pass that will be a still version of what will become the fully animated video.

Voiceover and Music

It’s important that we find the right voice to speak your message. We offer multiple voice options to help you find the right character and tone to embody your message. From there, we scour the web to find the right stock music to fit the look and feel of your message.

Animation

This is the fun part! Once all the dependencies are set we start the animated process. Using the voiceover and color storyboard as a guide our animators bring your animations to life!

Delivery

Once the video is completed, the final product will be built in HD 1080p and delivered in a YouTube optimized or web ready format. If you catch something you’d like tweaked, we offer a few days of bumper room from our final deadline to ensure that it looks perfect.

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