How Much Does an Explainer Video Cost?

Aug 20th, 2016 | Insight

When going through the motions of developing a marketing campaign, you may be getting to the point where graphics just aren’t cutting it. You may have a million ideas of the imagery needed to grasp your audience’s attention, or you may not have a clue at all how to attract the right people. When motion graphics become the next step in your visual endeavors, you want to determine the right look, and of course the price tag that comes along with it.

At first, it can be overwhelming to see the price of some motion graphics, as they can range anywhere from a few hundred dollars well into the thousands, depending on whether you want one to three minutes of video. Quality can range from the low end stick figure drawings shown in the classic whiteboard style, all the way to full character animation. The time it takes and the quality of the design are both major elements in determining the price of your video.

While spending less on your video could help get something up on the homepage of your site sooner rather than later, this tends to be a temporary solution. While going with a cheaper company, or using a service such as Fiverr may seem like a viable solution, the result is often a less than ideal product that may lead to an undesirable outcome. Providing a great product that is under represented by a bad quality video can send your clients to the next site on their search result list. For a lower end video, you can expect to spend up to $500-$3000 per minute of video. At this rate, you can only hope that your dollars are going to feel well spent.

Investing in a higher class video, which includes a full range of motion, characters, and visual stimulation, you can expect to spend closer to $3500-$7,000 per playing minute. With this, you can expect the quality you will see to be much more reflective of the price invested. In this price range, time will be spent creating complex vector designs in each frame of the video filled with dazzling imagery in both text and illustrations. Hours are invested in finding the right colors to go with the graphics in order to develop each of the elements accurately and figure out the right motion graphic to portray the image. Adding dimension to a 2D field takes time and patience, but is well worth it in the end.

In a time where people are shown videos more readily and frequently, it’s time to step it up and put your business at the forefront of your competition. Give your company the best visual representation you can today and see the immeasurable benefits it can yield for years to come.

Interested in getting a personalized, budget-sensitive, free quote on your next project? Contact us today!