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Insight

Our Explainer Video Process

Sep 14th, 2016 | Insight, About Us

The most common question we are asked by potential clients is, “What’s your process for creating motion graphics videos?” Our goal is to make the process as simple as possible to ensure that our clients feel they are involved in every step from communication and design through delivery of a product they feel confident will get the results they are looking for.

Concept

Clients come to us with a loose idea of what they’re looking for, and from there our experienced team takes pride in narrowing down the details to pinpoint the targeted message that will sell their product or service in the most effective way possible.

Scriptwriting

Most clients are so invested in their own product or service that it can be challenging to whittle down and fine tune their own script to get across to the targeted audience. This is where we come in! Our experienced team of scriptwriters, who have worked in numerous fields across multiple industries, know the best way to target your audience and keep a viewer intrigued from beginning to end.
A script can normally be developed within a week for videos ranging 60-120 seconds, which gives you or your team time for review. We recommend keeping review time to one week in order to keep the project propelling forward.

Storyboarding

As soon as the script has been approved, we jump into designing conceptual sketches to make sure the right visual aids are being presented. A quick sketched version can typically be returned within 1-2 weeks. Once the conceptual sketches are approved we start developing the actual color graphics that make up the animated video. You will see your idea come to life in a color storyboard pass that will be a still version of what will become the fully animated video.

Voiceover and Music

It’s important that we find the right voice to speak your message. We offer multiple voice options to help you find the right character and tone to embody your message. From there, we scour the web to find the right stock music to fit the look and feel of your message.

Animation

This is the fun part! Once all the dependencies are set we start the animated process. Using the voiceover and color storyboard as a guide our animators bring your animations to life!

Delivery

Once the video is completed, the final product will be built in HD 1080p and delivered in a YouTube optimized or web ready format. If you catch something you’d like tweaked, we offer a few days of bumper room from our final deadline to ensure that it looks perfect.

Click here to see our portfolio, or click here for a FREE quote on yout next project. 

Perks of a Shot Promo Video

Sep 2nd, 2016 | Insight

Shot videos are great for the smallest of startups to the largest corporations. Whether it’s getting funding for new ideas or interviewing employees for an inside perspective, video is going to be the most captivating way to feature this information.

Companies like IndieGogo and Kickstarter offer a great crowdfunding platform for new ideas, if you’re a startup getting the messaging right before the money comes in is half the battle. Whether you’re new to the game or an industry heavy hitter, convincing your viewer to want to buy your offering or invest in your vision for the future, shot video helps capture the feeling you want your company to embody. Having a proven success rating of 50% using videos with Kickstarter campaigns vs 30% without, a video can help with getting an idea off the ground, or building upon an existing foundation.

New products may be really cool when explained, but it needs to be seen in action! A new clothing brand looks better when seen on models, new toys look better when played with, and a new app needs to be demonstrated. Bringing in a professional team to shoot your product and edit it into some of its greatest angles can make you stand out against competitors.

When shopping around for a good team to partner with in these endeavors, we believe it’s best to see the company culture along with their offering. Putting a human face to the company is important to show the humanity behind the product. If your office culture is fun and enthusiastic, showcase those pinball skills as a teambuilding exercise that says you’re a fun group to work with. Explain your mission and strengths as a company and show your passion for your work with the face to face experience that can lock-in that potential buyer.

Your in-person, realistic presentation is what’s getting people in the door and interested in what your company has to say. Click here to check our our video production capabilities. 

 

How Much Does an Explainer Video Cost?

Aug 20th, 2016 | Insight

When going through the motions of developing a marketing campaign, you may be getting to the point where graphics just aren’t cutting it. You may have a million ideas of the imagery needed to grasp your audience’s attention, or you may not have a clue at all how to attract the right people. When motion graphics become the next step in your visual endeavors, you want to determine the right look, and of course the price tag that comes along with it.

At first, it can be overwhelming to see the price of some motion graphics, as they can range anywhere from a few hundred dollars well into the thousands, depending on whether you want one to three minutes of video. Quality can range from the low end stick figure drawings shown in the classic whiteboard style, all the way to full character animation. The time it takes and the quality of the design are both major elements in determining the price of your video.

While spending less on your video could help get something up on the homepage of your site sooner rather than later, this tends to be a temporary solution. While going with a cheaper company, or using a service such as Fiverr may seem like a viable solution, the result is often a less than ideal product that may lead to an undesirable outcome. Providing a great product that is under represented by a bad quality video can send your clients to the next site on their search result list. For a lower end video, you can expect to spend up to $500-$3000 per minute of video. At this rate, you can only hope that your dollars are going to feel well spent.

Investing in a higher class video, which includes a full range of motion, characters, and visual stimulation, you can expect to spend closer to $3500-$7,000 per playing minute. With this, you can expect the quality you will see to be much more reflective of the price invested. In this price range, time will be spent creating complex vector designs in each frame of the video filled with dazzling imagery in both text and illustrations. Hours are invested in finding the right colors to go with the graphics in order to develop each of the elements accurately and figure out the right motion graphic to portray the image. Adding dimension to a 2D field takes time and patience, but is well worth it in the end.

In a time where people are shown videos more readily and frequently, it’s time to step it up and put your business at the forefront of your competition. Give your company the best visual representation you can today and see the immeasurable benefits it can yield for years to come.

Interested in getting a personalized, budget-sensitive, free quote on your next project? Contact us today!

6 Questions to Ask When Creating Effective Explainer Videos

Aug 15th, 2016 | Insight

Explainer video, promo video, sales or corporate videos...the terms go on and on to describe what you might be looking for. You want a video that can capture your audience’s attention and explain everything you need to say in a short amount of time. Does your video look professional enough to match your company’s profile? By following these simple steps, you’ll be able to make sure your motion graphics video is having the greatest impact.

1. Who is your audience?

Ensuring that the right people see your video is critical, and you are the best asset in making sure that happens. Is your video being created for a tradeshow, a sales landing page, or is it going to greet new visitors on your website homepage? If your audience is coming from a very specific niche in your industry, it is important to determine the best use of acronyms and industry terms throughout the content of the video. You don’t want your viewer to leave with more questions than they came with. Are you marketing to consumers or other businesses? What will make you stand out above your competitors? By knowing your audience and their needs, you should come to the table with all the answers they need showcased in your stunning visual representation.

2. How long should your message be?

Although you have a lot to say about your product or service, making a 5-10 minute video explaining every detail may negatively impact the message you are trying to sell. Naturally, you are invested in your product or service, but it is important to keep in mind that your audience may require a bit of convincing. Depending on your target, whether B to C or B to B, our typical advice is to fit your message into the 60-90 second range. Most viewers can easily digest a sales pitch or company overview in this short (but sweet!) amount of time.

3. How long will your video be relevant?

Will your video stand the test of time? It is essential to make sure that you get the most ROI from your explainer video by future proofing as much as you can. It is important to be aware of all your competitors have to offer and to share this expertise amongst your target population. If this video piece is part of your company image, you want to ensure that you seem on top of the game, and avoid becoming antiquated. Dropbox and Crazy Egg have successfully crafted explainer videos that have lasted as much as 3 years, while a typical Adobe product video will only last until the next update.

4. Do you need music?

Through analyzing the questions above, you should be able to pinpoint the tone you would like to set in your video. Sometimes a long-winded explanation of server systems could be a bit droll, and leave viewers itching for the back button. However, adding in a lighthearted ambient tune can make your video seem more welcoming and engaging. On the contrary, if you know your video will be silent with mostly text on screen, it may not be something you need. These are all options to be considered.

5. What kind of voice will represent you?

The right voice actor is key in highlighting your video. A poor quality recording can taint the message you are trying to get across. It is always better to find actors or actresses that put the time and effort into providing a high quality track. Finding the right age or gender of a voice actor can help determine the direction of your video. You may want to ask yourself, “are we aiming to prove that our product is a showstopper, or do we want to settle for mediocre”? That is what will set you apart from your competition.

6. What do your visuals say about your objective?

A cheap video is easily identifiable. Poorly animated, poorly drawn graphics can be telltale signs of outsourced cheap labor. Low budget products are difficult to pitch to an audience. You want images that scream quality, rather than leaving your viewer laughing at you...not with you. A key component is to know the appropriate style of graphics. Whether it’s character animation, or iconography with edgy text transitions, the limits are endless!

Should your site be developed in a CMS or straight HTML?

Jul 4th, 2016 | Insight

When planning the development of your new website there’s one important question to start with, do you want your site to be easily edited after delivery? If for instance you want a simple landing page or you’re creating a full site with content that won’t be changing again for a long time, this can generally be handled with a simple HTML build. This is always going to be the cheapest option, since the backend setup will be the quickest. If you find that there are going to be a lot of changes in the future, such as a constantly updated project or product gallery, a CMS might be a good choice for you.

The benefits of a CMS are endless, but will depend upon your needs. New, user friendly Content Management Systems have been developed to make a basic design easy to create, but are filled with many limitations. Basic sites without complex tools can be made using template-based CMSs like Wordpress, Wix, and Squarespace (to name a few), but when faced with the flexibility of custom code, these sites may not offer enough.

Having your site developed in a CMS like Drupal, normally can offer the greatest solution to your needs. While this may be a bit more costly, there are virtually no limits to what can be shown on your site while offering editing capabilities to your team once it has been launched. Supported by Bootstrap, designers know how to design smart with a wireframe that helps translate your desktop page design into a mobile-friendly view. Tools can be built and managed with ease by developers to avoid trouble for company employees when they’ll be managing content.

If you find yourself leaning toward a splash site or a few simple pages, but feel you might need a blog to represent your company, it might be best to have two separate entitles. Google’s spidering can make the best out of you having two domains as well, making your site/company seem more relevant in the grand scheme of Search Engine Optimization (SEO). Then all of your basic editing needs for a blog can be hosted on a site like Wordpress’s interface and all edits can be managed internally.

Having a CMS is essential for any organization that will have frequent updates or any site needing complex tools. If you’re feeling competent in developing your own site, take a shot at trying one of the remedial building tools, or contact a team that can manage all of your needs and make a site that can be built strong and reliable.

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Our Explainer Video Process

Sep 14th, 2016 | Insight, About Us

No matter what your product or industry, our tried and true process helps us make your perfect explainer video.

Perks of a Shot Promo Video

Sep 2nd, 2016 | Insight

Shot videos are great for the smallest of startups to the largest corporations. Whether it’s getting funding for new ideas or interviewing employees ...

How Much Does an Explainer Video Cost?

Aug 20th, 2016 | Insight

When going through the motions of developing a marketing campaign, you may be getting to the point where graphics just aren’t cutting it.

6 Questions to Ask When Creating Effective Explainer Videos

Aug 15th, 2016 | Insight

Explainer video, promo video, sales or corporate videos; the terms go on and on to describe what you’re looking for. You want a video that can capture your audience’s attention...
 

Should your site be developed in a CMS or straight HTML?

Jul 4th, 2016 | Insight

When planning the development of your new website there’s one important question to start with...