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Our Explainer Video Process

Sep 14th, 2016 | Insight, About Us

The most common question we are asked by potential clients is, “What’s your process for creating motion graphics videos?” Our goal is to make the process as simple as possible to ensure that our clients feel they are involved in every step from communication and design through delivery of a product they feel confident will get the results they are looking for.


Clients come to us with a loose idea of what they’re looking for, and from there our experienced team takes pride in narrowing down the details to pinpoint the targeted message that will sell their product or service in the most effective way possible.


Most clients are so invested in their own product or service that it can be challenging to whittle down and fine tune their own script to get across to the targeted audience. This is where we come in! Our experienced team of scriptwriters, who have worked in numerous fields across multiple industries, know the best way to target your audience and keep a viewer intrigued from beginning to end.
A script can normally be developed within a week for videos ranging 60-120 seconds, which gives you or your team time for review. We recommend keeping review time to one week in order to keep the project propelling forward.


As soon as the script has been approved, we jump into designing conceptual sketches to make sure the right visual aids are being presented. A quick sketched version can typically be returned within 1-2 weeks. Once the conceptual sketches are approved we start developing the actual color graphics that make up the animated video. You will see your idea come to life in a color storyboard pass that will be a still version of what will become the fully animated video.

Voiceover and Music

It’s important that we find the right voice to speak your message. We offer multiple voice options to help you find the right character and tone to embody your message. From there, we scour the web to find the right stock music to fit the look and feel of your message.


This is the fun part! Once all the dependencies are set we start the animated process. Using the voiceover and color storyboard as a guide our animators bring your animations to life!


Once the video is completed, the final product will be built in HD 1080p and delivered in a YouTube optimized or web ready format. If you catch something you’d like tweaked, we offer a few days of bumper room from our final deadline to ensure that it looks perfect.

Click here to see our portfolio, or click here for a FREE quote on yout next project. 

Rail Digital Named Top Video Production Agency

Sep 10th, 2016 | About Us

At Rail Digital, we offer an array of creative and marketing services. Clutch, a ratings and reviews firm, conducted 6 interviews with our clients. They are filled with thorough descriptions of what went into our projects. Because of these reviews and our video production capabilities, we landed as a 2016 video production company leader ranked by Clutch.

Driven by Client Reviews

Video production isn’t where Clutch’s coverage stops, you can find our team featured in a number of different segments in the design, marketing, and development space. They’ve evaluated and map companies based on their own specific methodology that takes ability to deliver, marketing presence, and most importantly client reviews into account. Companies like ours are then placed in the Leaders Matrix seen above.  Below is a quote we pulled directly from one of the full interviews:

"Rail Digital would always come through on getting it done. If we had a deadline, they would really do the work they needed to do to get it done on time."
-Contractor, Computer Software Company

"They are always very on top of every aspect of a project. Rail Digital is always a step ahead. They're very accommodating in being flexible and able to meet deadlines."
-Director of Digital Marketing, Centrify Corporation

You can go to Clutch to get an in depth look at Rail Digital and the work that we have completed. Additionally, all of Rail Digital’s reviews can be found on our profile. To learn more about how we were evaluated check out: https://clutch.co/agencies/video-production.

Check out our amazing work at the following links:
Explainer Video Portfolio or Live Action Video Production Portfolio.


Our Explainer Video Process

Sep 14th, 2016 | Insight, About Us

No matter what your product or industry, our tried and true process helps us make your perfect explainer video.

Rail Digital Named Top Video Production Agency

Sep 10th, 2016 | About Us

Clutch published a report on top video production agencies, the research uses Clutch’s Leaders Matrix methodology, which places each agency’s focu ...